Post by shikharani00189 on Oct 31, 2024 0:34:58 GMT -6
The google.com domain has just celebrated its 20th anniversary and it is now the turn of the Accelerated Mobile Pages (AMP) project to celebrate its anniversary as well. Google has been doing everything it can to boost mobile web pages with this technology for 2 years now, and the results seem pretty good given the numbers.
Result of the AMP project for its 2 years of existence
In 2 years, more than 25 million domains have developed off page seo service nearly 4 billion pages in AMP HTML . This is an impressive figure that can make Google proud of its baby. Let's add to that the fact that its objective has even been revised upwards. Indeed, AMP is faster than at its origin, simply because the core of the technology and the cache system have been improved and boosted. On average, AMP pages therefore load in less than half a second in the search engine's SERPs...
Performance of the AMP after 2 years of existence
According to a study commissioned by Google from Total Economic Impact ™ (Forrester Consulting), AMP has seen a 10% increase in traffic and a doubling of the average visit time since its creation . In other words, AMP HTML pages are multiplying and they are indeed being used. Let's go even further because the study showed that in the context of e-commerce sites using AMP, the overall conversion rate would have increased by an average of 20% . This therefore corroborates previous studies which prove that a loading time of more than 3 seconds can cause the conversion rate to drop, where the speed of AMP no longer poses this problem of potential slowness...
Google states in its press release on the AMP project blog that three independent studies have been commissioned and that all three reveal almost similar results. This would therefore not be a simple marketing effect but surely a real trend (Google must have thought of the opponents of AMP...). For example, a study by Stone Temple also demonstrated an increase in mobile traffic and revenue. Chartbeat also conducted an analysis that shows that 35% of users prefer AMP content to standard content when they have the choice (mobile users have learned to recognize the AMP symbol).